How+To+Write+an+Effective+Advertisement

=How to Write an Effective Advertisement=

The average person is bombarded by thousands of advertisements each week. Ads may be on the TV or radio, in newspapers, magazines, on billboards and posters; they may even arrive via mail or electronically. Although advertisements vary in content and form, all have common points.

Every advertisement:

 * **__Attracts attention__** through headlines, colour, photos, or illustrations. Some ads use only one or two of these devices, others use them all. TV commercials add in music and live action. The best headline catches attention immediately. Ads may show people using or needing a product or service or dedicating themselves to a cause, or may associate the product with an important person, attractive people, wealth, beauty, status, or success.


 * **__Arouses interest__** by promising benefits to the target audience of the ad. Good ads show how purchasing the product or service or accepting the cause or person being advertised can help the targeted individual.


 * __**Creates desire**__ by showing the target audience why it needs to accept what the ad is selling. This is done through solid writing that uses strong appeal words and phrases like //**best, easy, free, fresh, new, improved, guaranteed, save, inexpensive, help, proven results, money back if not satisfied, and full warranty.**// Appeals to self-esteem, personal satisfaction, and responsibility are often used by ads that are selling a cause or a person.


 * **__Calls for action__** by telling the target audience to buy now, order today, or make a commitment as soon as possible. Some ads include offers of free gifts or discounts as incentives.